A subscription built with us in mind

Self-care that finally gets it.

Hygiene, skin, hair, and wellness essentials — formulated for melanin-rich skin and textured hair, delivered on a rhythm you actually keep.

Dermatologist-reviewed formulas Skip or cancel anytime Black-owned formulator network
3 Rhythms, one box
Seasonal · repair Monthly · beauty Weekly · hygiene
Why Rooted exists

Most self-care aisles were never stocked for us.

Formulated for texture and density

Curl patterns, porosity, and coily density guide every hair and scalp product we choose — not an afterthought line at the end of a shelf.

Skin-tone-safe, not skin-tone-blind

Every skincare and sun-care item is tested to actually work on deeper melanin — no ashy finishes, no guesswork with SPF.

Built around a real routine, not a fad

Hygiene restocks weekly, beauty rituals land monthly, and deep repair shows up each season — so nothing sits in a drawer unused.

How it works

Three rhythms, timed to how you actually use them

Every week

Hygiene refill

The things you run out of fastest, restocked before you notice they're low.

Cleansing bars Deodorant Feminine care
Every month

Beauty ritual

Skin, hair, and styling essentials picked for your profile and the season ahead.

Edge & style care Face routine Body oils
Every season

Deep repair

Heavier treatments timed to what your skin and hair face that time of year.

Deep conditioner Scalp treatment Barrier repair
What's inside

Every box, organized around four categories

Hygiene

Cleansers, deodorant, and daily essentials that restock on a weekly clock.

Skin

Cleansers, moisture, and SPF built and tested for deeper melanin.

Hair & scalp

Wash day, styling, and scalp care matched to your curl pattern and porosity.

Wellness

Small rituals — teas, supplements, and tools — for slowing down between boxes.

Reviewed by dermatologists

Every formula is checked before it ships, not after complaints roll in.

Sourced from Black-owned labs

Most of what ships is formulated with independent Black-owned partners.

No harsh sulfates or dyes

We screen every ingredient list against a standing exclusion list.

Change or cancel anytime

Swap a rhythm, skip a month, or cancel — no calls, no hoops.

Demo testimonials

What members are saying

"First subscription box where I didn't have to modify half the routine before it worked for my hair."

DR
Danielle R.
Atlanta, GA

"The weekly hygiene box alone is worth it — I stopped running out of the basics mid-month."

MT
Maya T.
Houston, TX

"My skin finally has a routine that doesn't fight my tone. The seasonal repair box got me through winter."

JO
Jade O.
Charlotte, NC
Pricing

Pick a rhythm, change it whenever

Essentials

$24
per month · hygiene only
  • Weekly hygiene refill
  • Swap products anytime
  • Cancel anytime
Choose Essentials

Full Rhythm

$68
per month · everything
  • Weekly + monthly boxes
  • Seasonal deep-repair kit
  • Wellness add-ons included
  • Early access to new drops
Choose Full Rhythm
Questions

Good to know

How does the billing rhythm work?

You're charged monthly regardless of plan — the weekly hygiene items simply ship in smaller batches across the month, so you always have a light box arriving rather than one giant delivery.

Can I change my hair or skin profile later?

Yes. Update your porosity, density, and skin details anytime from your account, and the next box adjusts automatically — no need to contact support.

What if a product doesn't work for me?

Flag it in your account and we'll swap it for an alternative in the same category on your next shipment, and exclude it going forward.

Is it easy to cancel?

Cancel or pause from your account settings in under a minute — no phone calls, no retention flow.

Ready when you are

Your routine, finally on rhythm.